Using Professional Quality Car Wraps to Create Custom Vehicle Branding

Thousands of businesses across every industry use vehicle wrapping as a form of mobile advertising. Company cars, fleet vehicles, delivery vans, and trucks act as continual moving billboards showcasing a vehicle livery, logo, brand, contact details, and website addresses.

The trick, regardless of the nature of your firm, is to ensure you use the right types of vinyl wrap advertising to attract the attention you want – and know that the colours, graphics, and style of your vehicle branding wraps are just as influential as the precision with which they’re fitted.

Let’s talk about professional car wrapping and customisation and how our highly reliable, talented technicians, designers, and wrap installers add value with independent advice about the design aspects and finishes you pick for your fleet advertisement.

Why the Design Expertise That Goes Into Slick Professional Vehicle Branding Wraps Matters

Over the years, we’ve worked on tens of thousands of wrap projects, from supercars and retro banger racers to high-end corporate fleets, commercial trucks, heavy-duty lorries, and one-vehicle wrapping tasks for small businesses.

For every client and every brand, the biggest benefits from a professional vehicle wrap come when you combine two elements:

• Excellent design: Colours, lettering, fonts, graphics, and images that capture attention, encourage action, and ensure your brand recognition stands out above the competition.
• Superb wrap installation: A smooth, seamless, and cohesive wrap that looks faultless and streamlined – also a cost-effective way of protecting the paintwork underneath.

Vehicle and car wraps that don’t meet either criteria lose out on some of the many benefits of vehicle advertising. Either a rough, bubbly, and distorted wrap is tricky to read, and gives off a less-than-professional appearance or the branding and design are difficult to make out or don’t create a lasting impression.

Here at WrapUK, we are on hand to assist with every step of your design process, whether you’d like to discuss your ideas and vision with our designers, have a great opportunity to refresh your fleet or company car wraps following a rebranding project, or want to maximise the impact of a new business logo.

Combining Cost-Efficient Fleet and Car Wraps With Impactful Decals That Attract Attention

While we refer to vinyl wraps as a general term, there are also myriad options and alternatives. We speak to customers every day who are looking for customisation methods that won’t impact the resale value of their business van or truck, and that are achievable within a fixed budget.

Using commercial vehicle advertising makes a lot of sense since most companies have cars or vans that are on the road almost continually during working hours, making deliveries, transporting clients, and used for travel between appointments or visits.

If every vehicle on the road makes an excellent impression, is in fantastic condition, and clearly portrays the services or products you offer this helps to raise awareness within your targeted areas, meaning you’ll often find that more customers already know who you are and what you do.

Companies with finite budgets or looking to fit vinyl wraps or decals to create a consistent vehicle livery across a fleet might consider partial vehicle wraps on prominent aspects of each van or car, branded decals on the side and rear panels of vans or professional signwriting in strategic placements.

Each of these options can deliver compelling benefits if the design and installation are completed to the right standard.

How to Maximise the Impact of Vinyl Wraps: Support from Concept to Completion

Businesses looking into vinyl wraps have very different priorities from car enthusiasts, collectors and racing fans. Although colour change wraps, pearlescent vinyl and matte finishes are certainly attention-grabbing, they can also detract from the primary message you want a prospective customer to take away.

Therefore, customisation is key, gaining the highest possible visibility from a form of advertising that provides the highest returns for the lowest investment of any alternative.

Much might depend on your objectives and aspirations, but we can help with ideas, design mock-ups, and access to previous projects to inspire the process, whether you are:

• Keen to create a wrap that is simple but memorable, while protecting the bodywork of your company car or van from scratches and damage when spending long hours on the road.
• Looking at how to build a brand for a new business, or perhaps in a new area. This capitalises on the fact that consumers are much more likely to pick brands or contractors they know and are familiar with – which can be hugely important to help grow your reputation.
• Searching for ways to reduce the costs of ongoing localised advertising. Vinyl wraps and decals, unlike conventional forms of advertising, carry a one-time fee that will pay dividends for years. The only additional outgoings come if you decide to redesign or rebrand your wrap or switch out your wraps when replacing older company vehicles.

Once we have an idea of what you’d like to achieve, the size and number of vehicles you want to wrap, and the budget you’re working with, we’ll be able to offer expert recommendations and suggestions, even if you’ve not yet nailed down exactly what you want your company car or fleet to look like.

The Advantages of Using Professional Vinyl Wrapping Services

We’ve highlighted the importance of proper installation, and it’s undoubtedly better to work with a skilled team of vinyl wrapping specialists than try to install a wrap yourself or opt for low-cost stickers you can buy online, which last up to a few weeks before they start to peel.

That’s because general road conditions expose vehicles to road spray, oil, dirt, grit, pollution, and countless other contaminants. This means stickers and poorly applied vinyl will quickly bubble, peel, fade, or start to show other visible signs of damage.

The 24/7 visibility that vinyl wraps offer isn’t as appealing if the wrap looks tired, scruffy, and low-quality.

Therefore, it is well worth using an experienced provider who can recommend the right vinyl brands and wrapping styles, suggest additional services like ceramic coating where relevant, and ensure you are delighted with the finish, aesthetic appeal, and way your branding is featured—for years to come.